Co dodává městu coolness faktor?

Imagine Paris, London, New York, Prague. Is their image changing?
How does a city’s image affect its perception by citizens, tourists and investors, and what impact does it have on a city’s economic development? Which cities are working systematically to shape their image? And how is an image created? Pavlína Louženská and other experts will present practical examples.
We then invite you to the workshop ‘Ostrava’s Image’, which will have a restricted capacity of 20 participants. The workshop will focus on current perceptions and awareness of Ostrava, and we will identify key factors that impact on the city’s image. Join us and voice your ideas on our city’s development.