Olympijské hry – nejcennější světová značka
Livingstone stage
20. 7. 2024 13:45 - 14:45
20. 7. 2024 13:45 - 14:45
What is the magic of Olympic marketing? And does it mean social responsibility for companies, a new business opportunity, or does it just bring prestige?
Tomáš Salomon (CZE)
CEO, Česká spořitelna
Jiří Kejval (CZE)
Chairman of the Czech Olympic Committee
Libor Varhaník (CZE)
Vice-Chairman of the Czech Olympic Committee
