While studying medicine at the University of West Bohemia in Pilsen, he became interested in marketing through the communication of the newly formed Czech university hockey league. Subsequently, he began to explore the digital world at Stream.cz internet television and, after a few years, he got to work on the digital communication of the NHL. At the same time, he was at the birth of the internet television MALL.TV (now fameplay.tv), where he held the role of Marketing director.
He was involved in the creation of Mikýř's Amazing Journey through the Internet and the magazine for Generation Z heyfomo.cz. In 2022-2023, he managed the digital team in the campaign of Danuše Nerudová for Czech President. Currently, together with Honza Cón, he forms the basis of the team around Martin Mikyska and his amazing journey through Czech show business within the creator agency called Close friends.